EcoLicious Equestrian held a contest to name this product and says one name really stood out as fun, clever and giving a sense of how well their product works! “Having our customers’ input gets them involved and excited about what we’re up to, and it’s a lot of fun for us, too,” says EcoLicious founder Petra McGowan. “Our customers have been asking for a grooming product that removes manure, urine and grass stains without chemicals, bleach or peroxide. The results literally took our breath away.” For more info www.ecoliciousequestrian.com