Educated horse enthusiasts ride with helmets. So Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2012 on Saturday June 9th. Participating retailers all over the world will be offering discounts on helmets to equestrians on this day. Helmet brands that have committed involvement in International Helmet Awareness Day 2012 to date include: Samshield, Troxel, Charles Owen, GPA, Aegis (Devon-Aire), Pegasus, Tipperary, Ovation, IRH, One K and KEP Italia in the USA & Canada. In the UK, Charles Owen, Champion Hats, Gatehouse and LAS have all signed up.